Factors preceding CRM readiness in small- and medium-sized tourism enterprises
نویسندگان
چکیده
منابع مشابه
IT Readiness in Small and Medium-Sized Enterprises
Several studies have documented that IT projects often do not successfully meet defined objectives regarding time, budget, and functionality. There can be multiple causes for this, and an important factor in this context is the extent to which a company is ready for an IT project. To help understand this dynamic, this paper presents a framework for analyzing 'IT readiness' in SMEs (small and me...
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Several studies show that often IT projects are not successful in being on-time, on-budget and include full functionality. There can be multiple causes for this, and an important factor in this context is the extent to which a company is ready for an IT project. To help understand this aspect, this paper presents a framework for analyzing the 'IT readiness' in SMEs (small and medium sized enter...
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independently produced elements which effectively constitute tourists’ total experience of the destination. However, due to their vulnerability, deficient marketing and management functions, and dependence upon distribution channel partners they also tend to jeopardise the benefits of tourism activity for destinations and host communities. Nevertheless, the prosperity of destinations and SMTEs ...
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As a new means of management, empowerment has received the attention of small and mediumsized enterprises. Managers in small and medium-sized enterprises empower front-line salespeople, which will make front-line salespeople grasp the moment of truth, improve the on-site contact quality between salespeople and customers, increase customer satisfaction, bring the improvement of sales performance...
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ژورنال
عنوان ژورنال: Acta Commercii
سال: 2015
ISSN: 1684-1999,2413-1903
DOI: 10.4102/ac.v15i1.263